Graphic Design · 01
Nordic Tech Week
We had to develop a new visual identity for Nordic Tech Week that reflects innovation, technology and its Nordic context.
Problem
The existing identity didn't really have a distinctive or cohesive visual language and it needed a stronger personality that could actually grab attention while still working consistently across different platforms and event materials.
Idea
We wanted to explore the contrast between technology and Nordic visual culture and create an identity that feels futuristic, bold and recognisable.
Solution
A flexible visual system
So we created a flexible visual system that combines expressive typography, a distinctive colour palette and adaptable graphic elements, and the identity can be applied consistently across posters, social media, digital platforms and physical event materials.